However, though various manufacturers used the same descriptions of bra sizes (eg., A to D, small large, etc.), there was no standardisation of what these descriptions actually measured, so that each company had its own standards. The Sears Company finally applied cup sizes to bras in its catalogue in the 1950s. Britain did not adopt the American cups in 1933, and resisted using cup sizes for its products until 1948. Catalogue companies continued to use the designations Small, Medium and Large through the 1940s. Two other companies, Model and Fay-Miss (renamed in 1935 as the Bali Brassiere Company), followed, offering A, B, C and D cup sizes in the late 1930s. Before long, these cup sizes got nicknames: egg cup, tea cup, coffee cup and challenge cup, respectively. Their bras incorporated breast volume into its sizing, and continues to be the system in use today. In 1935, Warner's introduced its alphabet bra with cup sizes only to size D. Warner's 1944 advertisement for its Alphabet Bras in cup sizes A to D Cup sizes A to D were not intended to be used for larger-breasted women. Camp's advertising in the February 1933 issue of Corset and Underwear Review featured letter-labeled profiles of breasts.
Camp and Company was the first to use letters of the alphabet (A, B, C and D) to indicate cup size, although the letters represented how pendulous the breasts were and not their volume. The term "cup" was not used to describe bras until 1916 when two patents were filed. To avoid the prevailing fashion that created a single "monobosom", her design provided: ".that the edges of the material d may be carried close along the inner and under contours of the breasts, so as to preserve their form, I employ an outlining band of metal b which is bent to conform to the lower curves of the breast." Cup design origins On 21 November 1911, Parisienne Madeleine Gabeau received a United States patent for a brassiere with soft cups and a metal band that supported and separated the breasts. Camp and Company, the first to correlate A-to-D cup size with the volume of the breast 5.10 Calculating cup volume and breast weightġ932 advertisement by S.H.5.9 Engineered Alternative to traditional bras.As a result of all these factors, about 25% of women have a difficult time finding a properly fitted bra, and some women choose to buy custom-made bras due to the unique shape of their breasts. Even within a country, one study found that the bra size label was consistently different from the measured size. Manufacturers' bra size labelling systems vary from country to country because no international standards exist. The shape, size, position, symmetry, spacing, firmness, and sag of individual women's breasts vary considerably. Manufacturers try to design and manufacture bras that correctly fit the majority of women, while individual women try to identify correctly fitting bras among different styles and sizing systems. For convenience, because of the impracticality of determining the size dimensions of each breast, the volume of the bra cup, or cup size, is based on the difference between band length and over-the-bust measurement.
Bra cup sizes were invented in 1932 while band sizes became popular in the 1940s. While there are a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the band around the woman's torso, and one or more letters that indicate the breast cup size. Measuring for bra size: around the torso at the inframammary fold and over the bustīra size (also known as brassiere measurement or bust size) indicates the size characteristics of a bra.
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